The Smart Way to Use Your Facility Video:
The Smart Way to Use Your Facility Video:
A Complete Guide for Senior Living, Rehab, and Healthcare Centers
The real results from your virtual tours come from how strategically you use them.
A professionally crafted facility video is one of the most valuable assets a healthcare organization can have.
It introduces your environment, your culture, and your level of care in a way no brochure or phone call ever could.
But the true impact of your video depends on how you use it.
Most facilities upload their video once and hope people find it — but when you understand the different ways families, referral partners, and the community interact with your content, your video becomes a tool that works for you every single day.
This guide breaks the process into three clear parts.
Each part reflects a different stage of the viewer’s journey and offers practical, precise ways to get the strongest results from your media.
Part 1 — Direct Use
One-on-One Communication That Drives Decisions
When you’re speaking directly with a potential resident or their family, your video becomes a personal tool — something tailored for that single conversation.
This category includes email outreach, SMS or WhatsApp, direct social media messaging, and even physical video brochures.
Email: The GIF Method That Gets Watched
Sending full video files by email is rarely successful. They’re too large, hard to download, and often lose quality.
A better approach is:
Export a 3–5 second, visually striking GIF
Add a clean play-button overlay
Insert the GIF directly inside the email (not as an attachment)
Link it to the full video hosted on YouTube or Vimeo
This method feels modern, loads instantly, and dramatically increases click-through because the viewer naturally taps the “play” image.
Direct Social Media Messaging
When sending the video via Instagram, Facebook, or LinkedIn messages:
Share the original post rather than sending the original file
The video will play natively inside the recipient’s inbox
This boosts watch rates and makes the message feel personal rather than promotional
Digital Video Brochures (A Powerful First Impression)
For facilities wanting a more elevated touchpoint, digital video brochures offer a memorable, frictionless experience.
They come in three main forms:
- Mini “Pocket” Video Cards
Ideal for hospital discharge planners or referral partners who carry materials with them.
- Standard Video Brochures
A traditional brochure layout with a built-in screen — perfect for admissions packets or family presentations.
- Premium Hard-Cover Video Books
A luxury format used for leadership meetings, corporate buyers, and high-value referrals.
Each format opens instantly and begins playing without any setup, making them one of the most effective personal tools for guiding families toward choosing your facility.
To order this digital brochure, reach out to us. We can help you get this digital brochure for your healthcare facility to hand out to potential residents or their families
Part 2 — When People Are Searching for You
Making Your Video Easy to Find Where It Matters Most
The second category is all about visibility for active researchers — people who are intentionally looking for your facility online.
If someone is already searching for you, they should encounter your video quickly and naturally.
These builds trust and reduce uncertainty before they ever speak with your team.
Pin Your Video on Social Media
On platforms like Facebook, Instagram, and LinkedIn:
Pin your video at the top of the page
Make it the first piece of content for every visitor to see
A pinned video becomes a digital “welcome moment,” establishing who you are, what you offer, and the feeling of your environment.
Feature the Video on Your Website
Your website should treat the video as a central storytelling tool.
Perfect placements include:
Home page banner or hero section
Admissions, rehabilitation, or senior living pages
Virtual tour or photo gallery
About Us section
People who land on your website are already interested — your video helps them visualize the experience and move one step closer to contacting you.
Use It Across All Facility Pages
If your organization has multiple centers — post-acute, rehab, memory care, long-term care, etc. — the video should appear on:
Each location’s individual social pages
Each location’s Google Business Profile
The corporate network site and the local facility microsites
The message:
Wherever someone searches for you, your video should meet them there.
Part 3 — Broad Awareness
Helping More People Discover Your Facility Naturally
The third category is about leveraging your video to build ongoing community recognition and widen your facility’s digital footprint.
This is not aimed at specific prospects; it’s about shaping perception, strengthening your brand, and keeping your facility visible.
Post Your Video Across All Social Platforms
Spread your content on:
Each platform reaches a different audience — families, staff, referral partners, community leaders — and every post helps reinforce your reputation.
Use Collaborators & Team Resharing
One of the most effective ways to increase reach is to involve the people featured in the video:
On Instagram, use the Collaborate feature to post jointly with staff members or leadership.
On LinkedIn and Facebook, ask team members to reshare the original post (without edits).
When the people in the video share it proudly, the message becomes authentic and relatable — and algorithms push the content much further.
Encourage Leadership & Staff Engagement
Every like, comment, and repost sends a signal to the algorithm that this content matters.
A team-wide push can multiply exposure and help your facility stay top-of-mind in the community.
This steady, organic visibility is what positions your brand as a trusted, familiar name — long before someor one needs your services.
Bringing All Three Parts Together
These categories work best when used together:
- Direct Use
Helps families feel confident and taken care of during one-on-one conversations.
- Search Visibility
Ensures your video appears right when someone is researching your facility.
- Broad Awareness
Keeps your name circulating, building long-term trust and recognition.
When combined, your facility video becomes more than a marketing tool — it becomes a continuous touchpoint that supports admissions, referrals, brand identity, and community engagement.
A great video should never sit in one place.
When used thoughtfully across these three areas, it becomes a core part of your facility’s communication — helping families understand your environment, helping referral partners feel confident sending patients your way, and helping your community see the heart of who you are.
Attention Slingshot Clients:
if you need help strategizing your videos, feel free to schedule a call with Eilish Wertheimer - link to his calendar. (Our advice is free for our clients)
If you’re not a client, you can schedule, there will be a small charge for the advice.
Ready to showcase your facility at its best? Contact The Slingshot Guys for professional videos, photos, and virtual tours that bring your story to life.
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