Maximizing Healthcare Video Content
Maximizing Healthcare Video Content
The Strategy Every Healthcare Facility Needs
Unlocking the Full Potential of Video Marketing for Healthcare Facilities
Many healthcare facilities already have video content—facility tours, resident testimonials, promotional clips—but are those videos truly working for you? Are your videos maximized to their full potential?
If you’re not seeing the occupancy boost, engagement, and trust-building that video marketing is capable of delivering, the issue isn’t the videos themselves — it’s how they’re being used.
A strategic video funnel ensures that each video serves a specific purpose in guiding potential residents and families from initial curiosity to full commitment.
Instead of letting your videos sit scattered and underutilized, here’s how to structure them into a high-converting funnel that delivers real results.
Our team at The Slingshot Guys
- proud to call ourselves one of the most trusted and popular video production companies for Assisted living facilities, senior living facilities, nursing facilities, etc. -
Always gets asked how to utilize videos to get the best results. We study, learn, and test multiple ways, and we guide our clients on how to use them.
Still, now, we officially launched a video explaining the process of a detailed video marketing funnel to ensure the best results.
Watch the video below, read the details in this article, and follow these steps to ensure the best results.
If you have any questions to better understand it, we're here to help.
If you're a client of The Slingshot Guys, feel free to schedule a one-on-one meeting with Eilish Wertheimer.
He'll guide you through ensuring you're getting the best results.
If not, you're always welcome to join The Healthcare Club at The Slingshot Guys, and we will get you to the right place.
Watch the video and enjoy the ride!
Contact us for help with your healthcare video needs
Let's dive deeper into the Video Marketing Funnel.
Step 1: The 15-20 Second Video Ad
Top of the Funnel
This short, high-energy video is your chance to grab attention instantly and make potential residents want to learn more.
Many facilities already have short clips highlighting their space, staff, or services, but are those clips actually stopping the scroll and driving action?
Optimizing Your Short Video for Maximum Impact
- Lead with an emotional hook—a warm resident smile, a heartfelt interaction, or a sense of community.
- Keep it platform-optimized—TikTok, Instagram, Facebook, and YouTube Shorts are key.
- Make the CTA irresistible—"Click to see inside!" beats "Learn more."
- Test different cuts—try repurposing powerful snippets from longer videos.
💡 Pro Tip: If your current short videos don’t have immediate engagement, consider remixing them into punchier versions with faster pacing and stronger messaging.
Where to Use This Video
- Paid ads on social media
- Organic posts to increase visibility
- Website banners for instant engagement
Common Mistakes to Avoid
❌ Too much information—keep it simple and direct
❌ Weak visuals—use high-quality, engaging footage
❌ No clear CTA—always guide viewers to the next step
Step 2: The Facility Tour Video
Middle of the Funnel
At this stage, people want more details—they’re looking to understand the environment and decide if it feels right for their loved one.
Many healthcare facilities already have a tour video, but not all of them are structured in a way that guides the viewer toward commitment.
How to Make Your Facility Tour More Effective
✅ Trim unnecessary content—does your video have any slow or repetitive sections? Remove them.
✅ Highlight the human aspect—instead of just showing rooms, show residents enjoying life, staff interactions, and community engagement.
✅ Position it front and center—is the tour video easy to find on your website? If not, feature it more prominently.
✅ Make it interactive—add captions, CTAs, or clickable elements to guide the viewer toward scheduling a visit.
💡 Pro Tip: If you already have a tour video but it isn’t converting, re-edit it to focus on emotional storytelling and clear CTA points.
Where to Use This Video
- Website landing pages
- YouTube for organic discovery
- Virtual tour platforms
- Video Brochures
Common Mistakes to Avoid
❌ Too long and slow-paced—keep it engaging and dynamic
❌ No testimonials—real stories build trust
❌ No CTA—always guide viewers to the next step
Step 3: Follow-Up Email with a Short Video
Middle of the Funnel part 2
If someone has watched your tour, they are highly interested—but they might still have hesitations or questions.
A follow-up email with a short, targeted video keeps them engaged and moves them closer to a decision.
Optimizing Your Follow-Up Video for Conversions
✅ Personalize the message—does the video feel like it's speaking directly to the viewer?
✅ Include culture and values—highlight warm staff interactions, resident experiences, and the overall atmosphere.
✅ Direct them to a clear next step—offer an easy way to schedule a call, tour, or meeting.
💡 Pro Tip: If you already have staff interviews, resident testimonials, or event clips, repurpose them into bite-sized follow-up videos to make your facility feel familiar before they even step inside.
Where to Use This Video
- Email campaigns
- Personalized outreach
- Retargeting ads
Common Mistakes to Avoid
❌ Generic messaging—make it personal and engaging
❌ No CTA—always guide viewers to the next step
❌
Too promotional—focus on
value, not just selling
Step 4: The Welcome Video
Bottom of the Funnel
Once a new resident has chosen your facility, their next concern is adjusting and feeling comfortable in their new environment.
A welcome video is the final reassurance that they’ve made the right choice, offering a sense of warmth and belonging before they even arrive.
Enhancing an Existing Welcome Video
✅ Include familiar faces—staff members who will be supporting the resident.
✅ Address common concerns—what should they expect upon arrival? How can families stay involved?
✅ **Make it visually welcoming—focus on smiles, interactions, and engaging moments rather than corporate messaging.
💡 Pro Tip: If your welcome video feels generic, personalize it by adding direct messages from residents or staff to create a sense of immediate connection.
Where to Use This Video
- Onboarding emails
- Website welcome pages
- Printed QR codes for easy access
Common Mistakes to Avoid
❌ Too formal—make it warm and inviting
❌ No real people—show staff and residents
❌ No CTA—encourage engagement and interaction
Step 5: Retention Videos
Building Engagement & Community
Video marketing isn’t just about attracting residents—it’s about keeping them engaged and fostering a thriving community.
Videos played within your facility set the tone, reinforce positive energy, and make residents feel more connected.
Maximizing Retention Video Strategies
✅ Use uplifting resident stories—share testimonials that highlight meaningful experiences and community interactions.
✅ Feature special moments—capture events, celebrations, and engaging activities to keep the facility’s atmosphere lively.
✅ Make families feel involved—send video updates that keep them emotionally connected to their loved ones.
💡
Pro Tip: If you already
have videos from events, resident interviews, or team activities, build a
rotating playlist that keeps
internal engagement fresh and exciting
Need Help with Video tours? Video Marketing?
Let’s Make Something Amazing Together!
Reach out to us to get help on all video related needs!
If you’re looking to maximize the impact of your video content, whether it's improving engagement, boosting occupancy rates, or refining your video funnel strategy, we’re here to help!
At The Slingshot Guys, we specialize in creating high-impact visual content that turns viewers into residents.
Let’s work together to craft a video strategy that works for your facility.
📍 Reach out today to get started! Fill out the form below for expert video solutions tailored to your needs.
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NEW! exclusive for state-of-the-art healthcare facilities in 2025
Complete Visual Story Service
Watch the Video!
We’re launching a groundbreaking new service designed to help facilities tell a complete, compelling visual story that showcases life within your community.
We’re currently looking to partner with beautiful healthcare facilities for test projects to refine our workflow.
If your facility is ready to be featured, this is your chance to be part of something truly innovative.
What’s Included?
✅ Full video marketing funnel (5 high-impact videos)
✅ Professional headshots of the management team
✅ Lifestyle photography showcasing facility life
✅ Two days of filming for deep storytelling
✅ 30 video brochure books for distribution for prospective residents
📺 Watch our video now to learn more about this new service and how it can transform your facility’s visual identity!
📍 Interested in being part of our test projects? Reach out today we’d love to collaborate with you!
📍 Interested in being part of this? Reach out today we’d love to collaborate!
