Lately I've been speaking to many business owners who tried email marketing only to spend hours and hours ( or dollars and dollars) for nothing....
No return, no reactions and no sales.
WHY? Why oh why can't they sell with video?
Here's one of the biggest mistakes videos have:
PROFESSIONAL LANGUAGE THE CUSTOMER DOESN'T UNDERSTAND!
CUSTOMERS are DUMB.
No, not in real life. After all, they do choose to work with us which means they know how to make choices ;)
What is simple to you in your industry, the complicated parts, the sophisticated language, the industry jargon...
When you set yourself up to record that video make sure you speak DUMMY language.
So your audience can actually understand what you're trying to tell them.
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This also explains why it's critical to have a marketing director during the filming. This is what sets us apart from companies who basically use video guys to run the show....
In most cases it will be cheaper to hire a camera operator, but you'll lose the marketing message in the process....