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Always think THIS about your customers:

Lately I've been speaking to many business owners who tried email marketing only to spend hours and hours ( or dollars and dollars) for nothing....

No return, no reactions and no sales.

WHY? Why oh why can't they sell with video?

Here's one of the biggest mistakes videos have:

PROFESSIONAL LANGUAGE THE CUSTOMER DOESN'T UNDERSTAND!

See how careful we are with this, while directing a shoot for Ahava Medical Center, one of our valued clients.




CUSTOMERS are DUMB.

No, not in real life. After all, they do choose to work with us which means they know how to make choices ;)

BUT!!

What is simple to you in your industry, the complicated parts, the sophisticated language, the industry jargon...

SO!

When you set yourself up to record that video make sure you speak DUMMY language.

So your audience can actually understand what you're trying to tell them.

You can follow us on YouTube to see the full release or this video and many many more!

Keep following us for more video production and marketing tips!

https://www.linkedin.com/in/bylu-wertheimer/

https://www.youtube.com/channel/UCdByJiT8Tkc3KgwoZGoEhSQ


P.S.


This also explains why it's critical to have a marketing director during the filming. This is what sets us apart from companies who basically use video guys to run the show....


In most cases it will be cheaper to hire a camera operator, but you'll lose the marketing message in the process....

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The Slingshot Guys 

Bylu@theslingshotguys.com

845-377-6766

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New York, USA